Petcover Australia Press Release



Coming together under the Petcover Group umbrella, the Australian organisation aims to create an unrivalled pet insurance offering for Australian pet owners. Petplan, has a reputation for market-leading pet insurance (for dogs, cats and horses) supported by Australian vets and breeders, while Petcover has built its business around the most extensive range of products including cover for exotic pets.

The newly formed Australian alliance moves away from the UK Petplan relationship to a single brand, Petcover under the Petcover Group. This change will enable current and future customers to continue to benefit from the experience and track record of trusted market leaders, meeting the needs of their treasured pets, whilst providing exceptional claims service, under one great brand. Offering the same products under the one brand allows customers a clear choice without confusion, as per the insurance regulator’s guidelines.

The group’s Founder and Managing Director, Doug Ford says, “We simply want to be the best pet insurance provider in Australia with the best products – all tailored to our customers’ needs and budget, with an unrivalled claim service. We see this as the single most important role for us to play in this industry.

“We have a long history in the pet insurance business in Australia. I remember even back in 1968 when I insured my pedigree Dobermann, Windswept Mary May. We were one of the first pet insurers in the country to offer our services online entirely. We continue to treat each pet as an individual, asking all the right questions upfront to minimise any cover restrictions and protecting the customer from any unexpected surprises such as a claim being declined, further down the line. Something we have always done, unlike other providers”.

So, what can new and existing customers expect?

  • Comprehensive vet-endorsed insurance coverage for dogs, cats, horses and exotic animals providing cover of up to 100% of vet bills (excess dependant).
  • A team of specialist pet experts, dedicated to offering full cover without any limitations for pre-existing cover whenever possible.
  • Where an exclusion is placed on a policy, this will be reviewed with an intention to removing it completely, where possible. The first review is held after 3 months, something other providers do not offer.
  • Additional benefits including Liability Cover.
  • ‘Exotic Animal’ cover for many rare and unusual pets, including parrots, snakes, tortoises, and ferrets.
  • Extensive, flexible and tailored insurance for horse riders and owners.
  • Claims Assessors who have university Degrees in Veterinary Science, so fully understand the customers claims.

“Our aim is to take our Australian success as far as possible, and to ensure we protect as many pet owners and their special pet friends as possible,” says Doug Ford.

The company continually strives to innovate its products based on customer and vet feedback, and keeps abreast of best industry practice, with the group’s Managing Director and Chief Executive frequently (pre-Covid) attending international forums as guest speakers

For media enquiries and further information please contact:

Sharon Buffone CAHRI ANZIIFF (Aff) CIP
General Manager
P: 1300 731 324

About the Petcover Group:

Petcover is an independently owned and operated pet insurance company that has been insuring pets for over 20 years.
Created by international pet industry experts, Doug and Gwen Ford, they used their knowledge and expertise to create and provide Australia’s most comprehensive range of cover. Our straightforward policies offer customers choice, flexibility, and a variety of added benefits designed to suit every pet and budget. We are proud to have insured hundreds of thousands of pets through understanding you and your pets’ needs whilst providing you with peace of mind. In Australia, we are a specialist pet insurer offering a comprehensive range of pet cover for cats, dogs, horses and exotic animals, with the widest range of policy options and cover levels to suit. The customer can build their policy to match their needs and budget. Petcover is one of the leading pet insurance companies in Australia and Internationally.

*Canstar Award winner – 2021 Pet Insurance Star Ratings & Awards for Outstanding Value – Accident and Illness Pet Insurance – retained from 2020, and Outstanding Value – Comprehensive Pet Insurance – new for 2021, based on Petcover’s expanded offering and higher percentage benefits